Step 1: Participants divide into three groups.
Group 1 is responsible for suggesting specific, concrete ways that the G77 TIN / WCN and the Internet can work for their own businesses in the following areas:
Group 2 is responsible for describing how e-Commerce and the G77 TIN / WCN might lead to the following conditions that can directly benefit customers (both individual retail customers and/or other businesses):
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Lower product prices
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Increased vendor competition
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Increased buyer productivity
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Reduced acquisition time and cost (for supplies, resources, etc.)
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Better information for managers
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Better inventory control
Group 3 is responsible for how key business structures within their companies and industries will be transformed as a result of engaging in e-Commerce. These structures include:
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New Product Capabilities and Customization
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New Business and Organizational Models
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New Relationships with both Customers and Partners
Step 2: Each group brainstorms how each of these factors will affect their own businesses. How can they best use the G77 TIN / WCN and the Internet to take advantage of the changes that e-Commerce will bring to the global business environment?
During group meetings, the Trainer circulates among the 3 groups to stimulate discussion and respond to questions. At least one person serves as recorder for each group, noting down all the ideas generated by the group.
Step 3: Each group reports in on at least 5 ways that e-Commerce will benefit their members' businesses. Each group should try to be as specific as possible. The entire group discusses the various suggestions.
A key task for the Trainer is to question participants so they describe as specifically as possible the ways they might use the G77 TIN / WCN to enhance their businesses. The Trainer also completes the Activity by articulating an overview of the anticipated impact of e-Commerce and the G77 TIN / WCN on business.